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Sync: Optimizing Shipment Creation for High-Stakes Logistics

Overview

Shipping sensitive products—like pharmaceuticals or fresh goods—comes with major risks. Even small issues, like a temperature spike or too much light exposure, can ruin shipments and lead to serious financial losses. It’s not just about the money; disruptions like these can also damage client trust and cause regulatory headaches. That’s where smart label and monitoring tools come in, offering companies real-time control over shipment conditions to prevent spoilage and reduce risk. For leading companies across industries, Sync makes protecting what matters most easier than ever.

My Role

As the product designer, my responsibility was to shape the user experience and conduct research and provide UI solution. I collaborated with backend and frontend developer during implementation.

Project Role and Team Collaboration

As the product designer, I led UX strategy for shipment creation, including defining user stories, flows, and interface logic, with a strong focus on usability. I collaborated closely with a team of developers, product managers, and customer success managers, alongside the hardware design team responsible for the smart labels.

The Challenge

Our goal was to create a streamlined, user-friendly process for setting up new shipments with customizable conditions. High-value shipments, such as pharmaceuticals, demand close monitoring, so we needed to make sure that our solution provided detailed tracking, clear status indicators, and timely alerts in case of issues. However, this project came with hardware constraints due to the battery life of the smart labels, meaning the interface had to facilitate efficient, minimal energy use during shipment monitoring.

Part of user workflow – to activate a physical label to start monitoring

Research Insights

To tailor the UX, I conducted research with customer support and success managers, who provided insights into users’ key pain points. Many companies still relied on spreadsheets for tracking, so our interface needed to feel intuitive for users with minimal technical expertise. Additionally, each company’s workflow varied significantly, requiring our design to be adaptable and easily customizable.

Designing the Shipment Creation Flow

The shipment creation process became the backbone of Sync’s solution, allowing companies to configure settings based on unique shipment needs. Here, users could create templates with specific parameters for different products, helping them standardize setups and ensure consistency in tracking and reporting. Through a clean and flexible UX, users could quickly set conditions, schedule alerts, and customize other key details to maintain control over each shipment.

Shipments Overview and Card Views

To manage large volumes of shipments, we designed a shipments overview screen where users could filter, search, and view shipments in bulk or individually. A table format was chosen for easy comparison and management, based on feedback from users and insights from customer success managers. This interface allowed users to take bulk actions or dive into individual shipment details with ease.

All Shipments overview and bulk actions
Part of user workflow – to activate a physical label to start monitoring

Outcome and Key KPIs

With Sync’s streamlined shipment creation and monitoring tools, we aimed to achieve several key outcomes:
1. Improved Efficiency: Reduce shipment setup time by 30% with customizable templates.
2. Enhanced Visibility: Achieve a 40% reduction in shipment-related issues by enabling real-time alerts and monitoring.
3. Cost Savings: Lower annual shipment-related losses by 25%, thanks to better monitoring and reduced spoilage.
4. User Satisfaction: Increase customer satisfaction scores by 20% as users experience more intuitive workflows and reduced manual entry.
By equipping companies with robust tools for managing their shipments, Sync enables greater control, reliability, and efficiency—key factors in protecting sensitive goods and maintaining smooth logistics.